Commercial Photoshoot | BlackLine “Good Work” Campaign

BlackLine is a publicly traded (Nasdaq: BL) financial technology company that makes enterprise software for accounting teams. With over 4000 customers around the world, BlackLine is a leader in helping companies free up their staff from boring, manual processes so that they can focus on more strategic (and personally satisfying) projects; or what they like to call the “Good Work.” When the team at BlackLine reached out with their concept art for this commercial photoshoot (created with the help of MidJourney), we were excited to take on the fun challenge. 90°W partnered with Director/Still Photographer, Brian Cummings, to capture these dreamlike moments of inspiration. Brian’s expertise in balancing light and shadow created a sense of magical realism with perfectly composed shots. It was a creative collaboration that allowed the teams to refine and execute the concept.