2018 Campaign

Telling the story of a brand whose roots began back in the 1800’s in Ireland is always a challenge in 30 seconds. Working directly with the Mercy marketing team, 90 Degrees West recreated pivotal moments in Mercy’s history and paired them with scenes from the groundbreaking work the healthcare system is still doing today. 90 Degrees West was responsible for everything from costuming, production design, production, post, audio and color.