The world of cinematography is constantly evolving, and the latest tech has revolutionized the way filmmakers approach their craft. In this behind the scenes video from a recent project for Abu Garcia, learn how the team used LED screens to create stunning visuals.
Director, Brian Cummings and DP, Adrian Petrosian, explain how shooting on a LED volume stage allows for a lot of moving and dynamic light, which is difficult to achieve on a traditional set. The LED screens also display high-quality images that create the illusion of real-life environment. This allowed the filmmakers to have complete control over lighting and background for an immersive experience. Also, while working with talent whose expertise is fishing, not acting, it allowed the Anglers to get a sense of the mood/feel of the spot unlike having to imagine while being on a traditional greenscreen. All in all, we were able to shoot 10-hours worth of perfect magic hour without the worry of weather contingencies and other delays caused by natural elements.
To capture the extreme close-up product shots, we utilized a Laowa probe lens that highlighted the intricate details of the new Revo reels. Product shooting is meticulous enough, but the probe lens requires more light than regular lenses… so, with the flip of a switch, we were able to intensify the luminance of the LED screen to compensate, and still maintain a matching look to the wider Angler scenes. The Vū Technologies stage also had a ceiling panel that could lower mere inches from our product which allowed us to animate light passes that wrapped around the product to accentuate the details even more.
This production only scratched the surface of what the LED technology can achieve; not only in cost savings and efficiency, but extreme creative control of environments, backgrounds and lighting as well. To learn more, feel free to reach out to our Executive Producer/Director of Production, Pete Halliday at email@example.com