We’re rockin’ the surburbs! But not exactly like Quiet Riot did….

INVADR is coming to Busch Gardens, Williamsburg and in true Viking fashion, we crafted a spot that’s as in your face and imposing as the Nordic invaders of the past! 90 had the pleasure of being tasked to bring a family of Vikings to unassuming suburbs in Busch Gardens’ latest spot.

With help from our friends from The Big Tree and director Paul Riccio, we were able to park a 70-foot viking ship right in the middle of the neighborhood… digitally speaking of course.

Have a quick look at our breakdown after enjoying our new spot for Busch Gardens, “There Goes the Neighborhood”.

PROCESSES

To bring our viking family to the suburbs, we shot all of our actors on location in front of green and composited them in front of a digital viking ship. After a little bit of compositing love we have the whole family, getting ready for an invading excursion on the seas.

We were also tasked with capturing the family enjoying an “in-construction” roller coaster. To that end we shot reaction shots of the family with the intent of filling in the environment around them.

To end the spot, we wanted to give the Appalachian hills near Williamsburg a more stark and nordic feel. Our solution was to build a dimensional matte painting that included aspects of the rolling Appalachians with a wintry blend of evergreens, burning fires, and atmosphere.

The resulting spot brought together the full mix of disciplines involved to pull together an ambitious project for a great client. We leaned on set art direction/building, inventive technical editing, matte painting and compositing to give the right overall feel to the spot. This one had it all and it was a blast to work on!